On contrast, at this time in the previous years, even suppliers out of Guangzhou could receive many merchants from Guangdong Trade Fair; but this year saw no visiting of foreign merchants.
3. Two Oil Painting Streets in
Xiamen
: Desolate and Deserted
Xiamen
, the same as Shenzhen oil painting village and
Putian, is one of the three biggest oil painting industrial bases in
China
. In the last two years,
Xiamen
also helped to open up 2
Wushipu Oil
Painting Street
Oil Painting Streets. However, due to the rent and charge disobedience, the two streets which experienced
shopkeepers’ strike have now been desolate and deserted, just like the shabby and
rustic toys for the countryside children. Quite a lot of galleries close all day
long. See picture 1.
Because of other local governments’ blindly following the
trend, the newly opened oil painting industrial villages and streets are much more
declining.
Part 2
Price: Who Will Be Hurt More in the Profitless Price Campaign?
conclusion from suppliers: most of them are too eager
to make every sacrifice to get business done; some of them are struggling hard to
maintain their business; few of them put a perfect extend to their business by selling in
volume quantity.
1. Order: Hard to Get Your Favor
Among over 50 suppliers the present writer visited, most
of them just rent a small apartment as their company, with several employees and
dozens of oil paintings in store, generally without registration at government. A small
number of medium-sized oil painting companies usually own a studio with ten odds
employees or thousands of paintings in store.
For those few big suppliers, they have their own studio
with at least 100 painters and a showroom over 300 square meters.
Fujian
TOPERFECT
is among them, as you can see in picture 2. It locates its production base in Putian
and its sales company in Xiamen. Big suppliers like this are the only ones who are drawing big buyers
on.
2. “Zero Profit”: Hard Choice, Hard Journey
It was a decade ago that big factory was the major arena
for oil painting production, but nowadays it is not the same case any more. Internet
brings even tougher competition to those small industries like oil painting reproduction.
3.
Vicious Competition: Suppliers Struggling
on the Verge of Death
Most suppliers are struggling hard till wearing out their
lives. Many of them who specialized in oil painting supply have become a trader
of some unrelated products. For instance, some may sell shoes while at the same
time selling oil painting on the same website. Even some change their trade for
lack of hope.
When a supplier begins to attract his or her customers
at the lowest price, others will follow. This can only lead to the vicious circle
in the oil painting industry, for they are acting against the long term interest
of the whole industry in which every supplier and trader is part of it.
Part 3 Where
Is Our Future?
In the case of malignant competition, every brainy operator should try to withdraw
from the predicament. What they’d better to do is to consider
the developing trend and to investigate the profound rules of the field.
As we are well informed that the price of goods is decided by the supply-demand
status in the markets. In recent years, thousands of China oil painting suppliers supply too much over the demanded, which directly
lowered the priced sharply. As an immediate result, a batch of suppliers are quitting
the markets and, furthermore, the supply and demand will return to a balance point
which will bring the price rising again, which, will last for some time. Those minority
companies who could conform to the dramatic markets changes and survived by all
means from the 1st shuffle in China oil painting industry, will prove stronger
than ever and definitely play a leading role in the field in future.
Without any substantive government controls on price floor
for any industry, the tendency to minimize our profit has become irreversible. Therefore,
we can only depend on ourselves to explore the future of the oil painting industry.
The vicious competition for the lowest price was started
by those small suppliers who were originally pressed to and later used to lower
the price. However, in market economy, an industry, without any demand for high-tech
or much capital, nor any control over the price floor forced by government or industrial
union and support for copyright protection, will definitely be caught in vicious
competition.
In particular, regardless of the production scale, all
suppliers share the same feature, that is, their oil paintings rank low in quality considering
the cultural sense. Their products are actually Commercial Paintings named by academic
group, which means the simple reproduction without any originality.
By the end of last century, Creative Industry and Creative
Economy, a kind of new economic concept emerged in the background of global consumption,
has exerted profound impact on oil painting reproduction industry by its emphasis
on the originality of cultural and artistic value. By then, numerous foreign oil
painting producers had already begun to make their own designs, and gained a big
market share.
In 2006, paintings sold in the European and
US
market gained an even higher profit, for most of them are new designs in vogue in
recent years, rather than the simple reproduction of famous works in the past. In
the era of Creative industry, reproductions cannot meet the needs of the market.
Above all, only by designing
innovatively in accordance with the market demands can we get the favor of customers.
Thus, without a good profit, they have neither the intention nor the financial capability
to make their own designs.
We can only rely on those few big oil painting suppliers to get rid
of such vicious cycle. Big suppliers should look far ahead and aim high: in short
term plan, they should invest more human and financial resources and draw on the
strong points of other marginal industry to make their new designs; in long term
plan, they should depend on their long accumulated artistic concept and expertise
to develop marginal industry, like crafts, advertising design, etc, and thus constitute
extensive resources for industry clusters, which will in turn provide more innovative
designing concept, more capital and more customers, and thus make the industry itself
a virtuous circulation.
What course should Chinese oil painting industry follow?
The future of oil painting industry is in our hands!