One of the most brazen attacks I’ve heard of involved social engineering. Lenny de Rooy, an optimization specialist at Tribal IM, reported this attack back in March of 2007. Someone had sent an email to a number of webmasters that linked to BabyNamesWorld, one of Tribal’s clients. The email was spoofed to look as if it had come from BabyNamesWorld, and was signed BabyNamesWorld Administration. It demanded that the webmaster remove their link to BabyNamesWorld immediately, “because I’m getting a lot of spam traffic and a lot of scammers visiting my site using a link from your site!” The email went on to threaten that if the link was not removed, “I will write an ABUSE MESSAGE to your Internet Service Provider and your hosting company and will complain that your site gives a harmful traffic to my site!” 34.directory Optimization is a Continuous Process Many of us must have heard the saying 'Plan your work and work your plan', and that the one who actually believes and works on it succeeds in the rat race of proving his or her worth. This certainly stands true for the corporate world which is continuously upgrading itself with the latest technology and where every organization faces new competition in every aspect of the business world. Marketing is an integral part of all these aspects. No business enterprise can survive without marketing and promotion of its products and services. The main reason for this promotion is the fact that 'out of sight is out of mind'. This is why, it is essential to maintain the visibility of the business enterprise in the eyes of the potential customers. He notes that he was very lucky that Google didn’t crawl his site while the DNS poisoning was going on or he would have been in real trouble due to no fault of his own. The attack probably came from a malicious hacker who was trying to get his malware onto other computers rather than harm subzero27’s position in the SERPs. It’s worth keeping in mind, however, that certain kinds of nasty attacks can also hurt your position in the SERPs as a side effect. With the Internet coming up with new conveniences and benefits, both for customers and for business enterprises, it has become a perfect marketplace in the present-day scenario. Along with many benefits such as the potential to find customers worldwide, it also has many drawbacks to it. The challenge involved in online marketing is to combat the competitors from all over the world. The internet has meant that restrictions of geographical boundaries do not hold true anymore. This is where the visibility of the art paintings site comes into question. directory optimization (SEO) is the process that rates the art paintings site based on various factors and delineates their rankings. Business organizations therefore have to recognize these factors that affect their rankings with directorys and make the required amendments in their oil painting website accordingly. Once a art paintings site has achieved a higher ranking, one can say that the business organization is almost halfway through on the path of success. We can say that diverting traffic to a art paintings site by way of higher optimization ranking via directory optimization is a key to reaching the zenith of success. Defending Against Black Hat and Negative optimization Tactics - Truly Brazen Attacks Sometimes you have to be thankful that something didn’t happen that could have happened. Subzero27, another regular poster to optimization Chat’s forums, noted that one day he started getting phone calls and email from the UK complaining that his India-based site was passing on viruses and spyware. He began checking his site from the source code out and couldn’t find anything wrong. He explained that “after deep analysis it was found out that someone had poisoned the dns and whichever sites were hosted on that particular server were being redirected.” The better your research, the more improved your website's ranking. The main aim of directorys is to satisfy Internet users by providing them the exact information that they were looking for. They want content that is not only relevant, but also upgraded according to the latest developments. This is the reason why directory optimization is also known to be an ongoing process. That is to say, providing the relevant information and achieving a higher ranking once is not enough. The art paintings site has to be continuously updated to maintain that high position with the directorys. The content of the art paintings site holds the most important position when it comes to improving directory rankings. 'Content is king' is a phrase that each one of us, who is acquainted with the workings of optimization, must have heard. This is primarily because this is the basic requirement of the user. The content should always be relevant and easily comprehensible. Plagiarized content is not required at all. Ensure that you do not stray from the topic or repeat points. The subjects that will be used should fit in well with the flow of the text. Enlighten Internet users with your knowledge and impress them with your interesting writing style and do not bother about the consequences after that. It is necessary to make the content rich in subjects. Though one should also be cautious not to exceed the ideal subject density, otherwise it may draw the suspicion of spam towards the site and may lead to the site being banned. There are plenty of other negative optimization tactics. In some cases, whether they’re negative or positive really depends on how they’re used, as many of the techniques represent “too much of a good thing.” The Forbes article listed six in addition to Google bowling: * Tattling: Reporting a site to Google for buying links from other sites. * Google insulation: Creating more content than competitors and floating it to the top of Google results. This technique is also used by ReputationDefender to hide online criticism of its clients. * Copyright takedown notices: A negative optimization practitioner may file a copyright complaint with a directory against a competitor, claiming to be the copyright holder. The directory then must remove the page from its index for 10 days while the copyright holder decides whether to sue. This approach can backfire, since someone filing a fraudulent takedown notice can become the subject of a lawsuit. * Duplicate content: Older, more trusted sites can sometimes harm a new competitor by stealing their content. directorys hate duplicate content. The hope is that the engines will assume that the newer site duplicated their content and penalize them accordingly – while the older site steals the newer site’s higher position. * Denial of service attack: This basically involves making a competitor’s site unreachable by means of a DoS attack, then attempting to get the directorys to index the site while it can’t be reached – thus bumping them out of the index. * Click fraud: I’ve covered this in a number of other articles, so I won’t repeat myself here. There is a need to conduct constant and extensive research to find the subjects that potential users are expected to submit in the directorys. The subjects chosen should be such that it best describes the crux of the entire website. Also, the subjects selected should draw fewer competitive art paintings site results, but it should not be so unique that a general user would not even think of that subject while searching. Technically speaking, it is advisable to go for subjects that draw less than 5000 competitive oil painting website, but is searched at an average of 1000 times per month. Do not forget to incorporate the selected subject in the header tag, subject tag, title and in the description tag, including a few times in the actual content of the website. In theory, this shouldn’t work too well, because Google supposedly understands that a site owner can’t actually control who links to their site. In practice, there is at least anecdotal evidence to indicate that Google bowling does happen, and that it paintings, at least temporarily. Jason Duke, a London-based practitioner of negative optimization quoted in the Forbes article, noted that one of his own sites was hit by this tactic. It lost an estimated five million unique visitors in less than two weeks. Apart from the content and subjects, there are some other factors that greatly influence the rankings of a art paintings site on the directorys. Interlinking is a method of promotion that mentions the link of your art paintings site to the visitors of another site that has the same theme, and vice versa. This could be a reference link for the users of that website. Uploading numerous articles related to the theme of the art paintings site is another standard component included in optimization strategies to enhance the rankings with directorys. These articles can also be submitted with famous article directories that will drive more traffic to the site as the hyperlink of the art paintings site can be mentioned in the resource box at the end of the article. At times, the site map of a art paintings site can also be of great help in achieving a higher ranking. As the site map lists all the content mentioned on the website, when the optimizations trace the required subject on the sitemap, they simply index it with the directorys. This enhances the ranking of the website. Another variation of Google bowling simply involves creating thousands of links in a short period of time to the victim’s site across a wide range of social media. To Google and the other directorys, it looks like the victim is engaging in “link spam,” and the automated algorithm may penalize the site accordingly. This is sometimes called “black social bookmarking.” However, there are many optimization consultants who claim to provide top rankings with directorys within a few days and they undoubtedly, prove themselves right in claiming that. But, one should remain alert not to be carried away by such claims as there are two techniques of optimization that gives higher rankings - white hat and the black hat optimization technique. While white hat makes use of ethical techniques, black hat employs unfair strategies to achieve the top position with the directorys in a matter of a few days. The latter technique is the one that is also employed by optimization consultants who claim a quick higher optimization ranking. For long term benefit, one should always look forward to white hat techniques to avoid any inconveniences such as spamming and other related things. Hence, we can say that optimization serves a two way purpose by providing the user with the required information, and business organizations their soaring profits. Defending Against Black Hat and Negative optimization Tactics - Another Reason to Hate Bowling I turned up a number of negative optimization methods in my research, but none of them seemed to be as universally hated as Google bowling. Sometimes called a “link of death operation,” Google bowling involves linking the victim’s site to tons of bad neighborhoods such as blatant link farms and using spammy anchor text. Rather than let the directorys find these links themselves, an aggressive negative optimization would then submit the link farm pages to the directorys so that they’ll see the thousands of bad links in a hurry. 35.12 Tips To Optimize Your Membership Site For directorys 1. Use unique content wherever possible PLR and free reprints can be modified to look original to the directorys. To be classed as unique, the copy must be at least 30% different to any other webpage on the internet. In addition to free reprints and PLR, it pays to also create content for your membership site from scratch. Outsource this task to a ghostwriter to save time. You can check the Google Webmaster Guidelines for help when you’re trying to figure out whether that drop in the SERPs might be due to an unintentional violation. If you’ve determined that the drop wasn’t due to something you did (or failed to do), you have a number of options. Before I get to those, however, I’m going to discuss some of the destructive tactics that practitioners of negative optimization might engage in to harm a site’s directory ranking. 2. Add new content regularly To maintain a high page rank with the directorys, and a quality membership site, webmasters need to regularly add new content to their oil painting website. A blog is a great way to add content to your site on a regular basis. Encouraging your members to comment on your blog may give you ideas for follow up blog posts, and will also increase your directory ranking.
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