However, if not, then you need some advice. You need to understand the basics of directory optimization. Incidentally, what the basics are to you may not be basics to others. Basics to some are the correct use of LSI (latent semantic indexing), of internal linking strategies and of other techniques designed to lead directory spiders by the hand and convince them that their site is the tops. Can you do that? Basic optimization Troubleshooting - Getting Through Web designers love to add all sorts of “interest” to a web site with lots of flair and flashy features. Menu links based on JavaScript or Flash make directory spiders choke; they can’t crawl past them. Likewise, they can’t crawl to pages that aren’t linked to something, so you should make sure that every page on your site can be reached from at least one static text link. Dynamic URLs are also an issue sometimes; you’ll want to check Google’s most recent guidelines on those. It used to be true that directory spiders couldn’t crawl them at all; now they can, at least to a limited extent. If not, then here are one or two tips. Good optimization is a lot more than just having your page title in title tags and your heading in H1 tags. It is more that just having the correct subject density a€“ do you know what that is? The vast majority of people dona€?t have the slightest clue about subject density or what it means. Formulae said to relate to subject density and the number of words in the key phrase as a function of the number of times the phrase should appear in a web page are mediaeval in internet time. Do you know what? Google doesna€?t give a toss about your calculations. Google cares about the service you are providing to Google customers and how relevant the content of your web page is to their needs. To find that out, Google applies a statistical mathematical equation based on statistical analysis of semantics as related to the specific subject being used by the searcher, and the semantic content of your web page. Speaking of content, you’ll also want to check for duplicate content. You need to find out whether someone else is duplicating your site's content (in which case Google, who can’t really tell which site was there first, might be penalizing you by mistake). You also need to find out whether you have duplicate content on your own site – whether you’re duplicating someone else’s content, and whether some of your pages are so similar that Google sees the two pages as identical, and chooses to index just one. There are a variety of tools you can use to check this; just Google “duplicate content check.” Or you can just Google some key phrases from the content that you think has been copied, and see what comes up. Google doesna€?t care if you have exactly 15 incidences of your subject every 500 words a€“ in fact if you do, you have no chance because that is now excessive. subject stuffing or subject spamming they call it! Yet people still write articles packed full of subjects in the mistaken belief that it will be good for them. Who is still telling them that? How good is your site navigation? It doesn’t have to be fancy, but for the sake of both your human visitors and the directorys, it should be consistent, with general categories leading to more specific topics within the categories. optimization Chat, for example, has a long list of navigation links on the left side. You can visit a variety of topics which we cover in our articles, such as “link trading,” “search optimization,” and others. Click on the category, and you get a list of articles; clicking on an article title will take you to the first page of that article. It’s very predictable. So leta€?s forget subject density. Ita€?s old optimization and no longer relates to Googlea€?s needs. Internal linking: now therea€?s a new thing to most people, even though it has been relevant for the past few years. By intelligent use of internal linking you can lead your friendly neighbourhood spider down any web you can weave for it. And you will benefit greatly by doing so, if you know where you should be leading it. Do you have any pages without content? While a site is always “under construction,” you never know when the directory spiders will be paying a visit to index your site. You want to show them your best face. Keep those oddball pages to a minimum. Internal linking strategy is a different concept entirely to an external lining strategy involving one way or two way reciprocal links back to your web page from that of another website. Most people are involved in that, but also most dona€?t know how to do it properly, and therefore lose out. Let me give you a simple example. Do you have any nofollow tags on your internal links? Google honors that tag, which means it doesn’t follow a link with that tag at all – not for awarding “link juice,” and not for indexing. Keep that in mind when you set up your site’s architecture and linking scheme. You have a art paintings site with a page rank of 4 for your home page. Note that it is not your whole site that gets a Google PageRank, as it is properly written, but each individual page in your site is individually ranked. When you come across a art paintings site with a PR of 4 or even 8, it is the page you are looking at that has that PageRank. That will generally be the home page, and when you agree to a reciprocal link, guess what! Your link will be placed on a a€?links pagea€? in that site with a PR of zero. Thata€?s right, a Google PageRank of zilch: and thata€?s the benefit you will get. Zilch! A robots.txt file is a good thing; it tells the directory spiders whether or not to crawl a particular page. That can be important if you have certain content set up to be seen by subscribers only. But if your robots.txt file is set up wrong, the spiders could be avoiding web pages you actually want them to see, thus preventing the pages from being indexed. Likewise, a directory spider can’t follow a broken link on your site. Neither can a human visitor. Make sure all of your links work perfectly. If you place their link on your home page, or any other page with a PR of greater than zero, you lose out. Even if your page has a Google PageRank of only 1, THEN YOU LOSE OUT!! They get a share of your PR of 1, and you get a share of their PR of zero! Basic optimization Troubleshooting - Being Seen If you keep in mind how directory spiders painting, all of the things I’m listing to check in this section will seem obvious. But they can also be missed inadvertently, which is why it’s always good to check them. Think of it as part of good site maintenance, or even "site hygiene," to coin a phrase. Stick that in your pipe and smoke it, and then tell me I dona€?t know what I am talking about as many have. Some of these many are so-called internet gurus and optimization experts that fleece you by promising you a Google Page 1 position for your site, Once you’ve done that, a lot of the things you need to check fall under proper site maintenance and making sure that Google can see everything you want them to see. This won't solve all your problems, you understand, but enough items can be accounted for in this way that it’s worth going down the list. when they cana€?t even get one for themselves. If a site offers you a top 10 position, check out their position by using their URL. If they were so good, wouldna€?t they be in the top 10 for their URL? I would have though so! But NO. The first check he can perform, of course, is to make sure that his site is set up in accordance with Google’s own guidelines. The directory just recently updated these guidelines to be clearer and include more information. If you scroll down to “Quality guidelines – specific guidelines,” you’ll see that many of the bulleted points now contain hyperlinks that take you to more information about specific issues, such as hidden text. Take your time with these to make sure you fully understand the guidelines. So, do what you can to understand what directory Optimization is. What it really is a€“ not what some would want you to believe what it is. Check out the source code of successful sites and compare it to the unsuccessful sites and try to spot differences. If you cannot, then it is the linking strategies that make the difference. Whatever strategy you use, however, make sure that you fully understand it and that you are using it as it should be used. There are links and links a€“ some better than others. Some can give you positive results, and some of your links can be very bad for you. It was inspired by a thread in our own optimization Chat forums. The original poster mentioned that he maintained a site that had less than half of its pages listed in the main index of Google. He made some major changes to its internal linking structure to fix some mistakes he’d made earlier; Google also isn’t listing his internal links correctly now. He’s looking for some kind of checklist so he doesn’t feel like he’s just stabbing in the dark. Do you know how to tell the difference? Most cana€?t, and so are led by what they read online. The problem is that since a€?most cana€?ta€?, most of what is written online is garbage. It is difficult to spot the truth from the opinion. It is truth that gets you a good Google or Yahoo listing, not opinion. The problem is that more people believe opinion than truth since they dona€?t know what truth is, and most of what they read is false opinion. Every optimization seems to confront this frustrating situation sooner or later. Fortunately, there are forums devoted to optimization. Many heads with lots of experience, often with very different kinds of sites, can come up with things to check that one person beating his or her head against a bunch of pixels might not have considered. Developers call the practice of trying to figure out why a particular program isn’t working the way it should “troubleshooting.” This article will cover some of the things you’ll want to consider when troubleshooting your web site’s optimization. 12.Basic optimization Troubleshooting There are a number of good optimization checklists you can use when you start to optimize your web site for the directorys. They’ll help you make sure you don’t miss anything as you climb to the top of the directory results pages (SERPs). But what do you do if you’ve done everything you can think of and your site doesn’t seem to be going anywhere? The best advice you can have is to check out the oil painting website that have succeeded and copy what they do. However, that is not as easy as you think since the off-site linking strategy that you cannot see is as important as the on-site optimization that you can see. Starting a brand new web site can be a daunting challenge. But it isn’t hopeless. It takes a good bit of work and patience, but you can eventually build the traffic and sales figures of your dreams. 39.Does Your directory Optimization Company Understand Your Marketing Strategy? However, any directory optimization company worth its salt can achieve high rankings of some sort. The true question is whether those directory rankings are for targeted phrases that are in line with your overall marketing strategy. In order for your directory optimization campaign to be truly successful, a directory optimization company must understand your business, products and services enough that it can accurately promote them on the Internet. Unique Differentiators
Toperfect Art All rights reserved