Check with the server administrator that it is okay to proceed in this fashion. Or perhaps he or she would rather configure the .htaccess file. That would be expected if the site is being developed in-house. That administrator will know whether or not the .htaccess file already exists. Also, it may need to be renamed to htaccess.txt to upload and then have the name changed back to .htaccess later. o you should take this opportunity to really define what you site is about using subjects, of course. You may want to avoid embedding text in images, which would be useful for web designers who create all their pages in a graphic design program. However, apparently Google now claims they can index this type of text.
44.directory Friendly Web Design and optimization Strategy
Online marketers understand the importance of getting top directory rankings in major directorys. Therefore, they spend many time in optimizing art paintings site content, seeking inbound links, and optimizing title and Meta Tags. However, many of them ignore the fact that web design structure has a role in directory optimization (SEO). To optimize website, you must ensure you have a directory friendly web design structure, and do not just rely on web designers because they could be good at web design but not good at optimization.
This article reveals several important web design elements you must consider during art paintings site optimization process.
You will most likely want to include some images on your site. A helpful way to boost your directory ranking would be to include the ALT attribute, which means alternative text. Nowadays, ALT text appears when you hold the mouse over an image, or for programs that speak the page to blind people. They are also read by directorys and assuming you don't overload them with subjects, they might help your ranking a little. Place subjects in the image ALT text like this:
1. CSS Stylesheet
It is good to use CSS stylesheet to format your web design because it can standardize the appearance of your website. For the sake of convenience, some web designers use internal CSS. It is no good! You should use external CSS stylesheet so that your HTML coding becomes consise. It is a good optimization practice.
The DESCRIPTION meta tag is also often shown in the search results page. Its text is often shown below the text from the TITLE tag. It's main function is to describe the page to the directory. Google doesn't necessarily use the DESCRIPTION in its results page, unless it can't find the subjects on the page, but they, along with other directorys, do index it. You should place the DESCRIPTION tag directly below the TITLE tag, using the same guidelines as for the TITLE tag, but this time you can use up to 250 characters. It should look like this:
2. Content Management Software (CMS)
If you use CMS to manage your art paintings site design, make sure your CMS provides these features:
a. Allows you to define different templates for different web sections/pages. It gives you flexibility in optimizing art paintings site content.
b. Allows you to define Title and Meta tags for different web pages. Again, it gives you flexibility in optimizing every web page.
Few things are more important, as far as directorys are concerned, than the TITLE tag. On most search results pages, it is used as the link and main title of the site's listing. And of course, directorys use them to determine what the site is about. Here's how to use the TITLE tag most effectively:
1.Put the TITLE tags below the
tag.
2.Use 40-60 characters (including spaces) between
and .
3.Put the subject phrase at the very beginning. You can repeat them once, if you like. Make sure you limit the number of small, very common words (the, a, as, of, etc.).
c. Allows you to generate static HTML pages instead of dynamic pages. directorys are not good at reading dynamic web page. Accoding to Google webmaster guideline, Google may not index dynamic URL with more than 2 parameters within the URL.
If your web pages cannot get indexed, you definitely get no rankings no matter how many optimization effort you make.
Basic optimization: What directorys Love - optimization Guide to Creating oil painting website
The last two sections of this article will deal with how to create your site in terms of the structure of your pages and the text you put in them. directorys obtain some information about your site from its directory structure. So it's a good idea to name your files with subjects. Just make sure you don't use too many dashes in your filenames. And be sure to avoid underscores ( _ ) all together. The directory structure itself should be as simple as possible. Create a new directory for each navigation tab and keep all files related to it in that directory. This will keep each page close to the root domain and save you from a complex, multilevel directory tree.
3. HTML Code Compliance
Another good web design practice is to make sure your HTML code is compliant to some well recognized HTML standards such as W3C standard. Some directory optimizers reported that non-compliant web design could cause difficulties for directorys to index and analyze your website. It hinders your art paintings site to get top directory ranking.
When a user searches for a subject phrase, the directory tries to determine the ratio of the search phrase to the total number of words in each page. This is called subject density. It is important to create a balance because it is possible to overdo it. If the search phrase makes up 40-50% of the words in a page, the directory will disregard it. But if the density is too low, the directory might think it's irrelevant.
4. Use of Graphics
You must optimize the file size of your images. As directorys like to read text, you should consider avoiding the use of graphics near top of your website, whenever it is possible.
The best place to put a subject is right at the beginning of the TITLE tag (more on this later). As an example, let's say I have a art paintings site dedicated to duck fashion. Obviously, my main subject phrase will be “duck fashion,” but each page will be optimized for a different, yet related, subject, such as duck hats, duck shirts, duck shoes, duck fashion shows, and so on. You should also try to incorporate other subject phrases throughout each page, when appropriate. A site with many pages containing the subject phrase will be ranked higher when it is searched for than one that only mentions it on a single page.
Whatever you subject phrase is, make sure you give it prominence within a page component (TITLE tag, DESCRIPTION meta tag, body text, etc.). A word at the top of a page is more prominent than one at the bottom. The same goes for a word at the beginning of a tag compared to one at the end. directorys look for prominence when determining what a particular page is about.
5. Internal Linking Checking
Please also check whether your art paintings site has broken links. They may stop directory spiders to crawl other web pages in your website, it may result in loss of hundreds or thousands art paintings site traffic per month, and waste your directory optimization effort.
Basic optimization: What directorys Love - subjects
I mentioned subjects briefly in the last section. It goes without saying that these are vital when it comes to optimization. However, there are a few basic concepts you should keep in mind when designing you site. For one, it is a good idea to make a list of subjects relevant to your site's main focus. Be sure to rank them in terms of what is searched for the most. Each page in your site should be optimized for one or two subject phrases.
6. Multiple-level Navigation Menu
Many oil painting website use multiple-level navigation menu in Javascript. However, the coding usually leaves within the HTML body. This is no good in terms of optimization. I recommend seperate Javascrpt from HTML coding by using external Javascript file.
It's important to remember that the searchbots (what directorys use to index pages) do not follow all the instructions placed in the page's code when it loads a page in order to index it. No, we’re not done yet. Check your external CSS or JavaScript file; there should be key words in the filename. Also make sure that key words are in an HTML comment tag. Finally, rounding out key words and links, do you have key words in the anchor text of a link to a site that has a PageRank of 8 or better (for example, .gov or .edu sites)? This is because there are two types of instructions that allow the server and the browser to create the page: server-side instructions and client-side instructions. Server-side instructions are visible to searchbots because the web server follows the instructions before sending the information to the searchbots. Client-side instructions are not visible to searchbots because these are instructions sent to the browser after the server has completed its task. The searchbots get the page directly from the server.
7. Bad Web Design
To make your web design directory friendly, you must consider avoiding:
a. Use of frame. directorys have difficulties to index all your framesets. Even though they can index some frame pages, users would only access to part of your webpages only in case they can find your art paintings site from directorys, e.g., only see
When choosing a domain name, make sure that it is short, easy to remember, and easy to spell. You should also always opt for the top-level-domain, because most people remember better than any other. If you are going to use a subject, terms directorys perceive as capturing the essence of your site, in your domain, make sure you use dashes (-), periods, or slashes to separate words. This will help you find a unique domain name for a popular subject, but subjects in domain names generally don't help that much. It is also recommended not to use a domain forwarding service.
a left-hand side navigation menu with a blank page on the right-hand side.
b. Re-direct techniques. For some reasons, web designers may make some re-direct pages or adopt Javascript re-direct techniques and re-direct visitors from one page to another content pages. Since directory spammers usually use this technique to trick directorys, this technique could get your art paintings site being penalized by directorys.
The first thing to consider is what hosting company to use. A good hosting company will put your site on their web server and register your domain name. Make sure you pick a company that allows you to upload web pages that you've created on your own; it is vital to have control over the HTML on your pages. The company should also let you use your own domain name. And finally, they should offer some log-analysis tool, which tells you the number of visitors you had and how they got there. WebHosters should have several articles in its archives that discuss how to choose a hosting company.
8. Flash Web Design
Web designers may sell you to build a full flash art paintings site or make a flash intro page as your home page. Their point is that flash makes your art paintings site more appealing and it would improve effectiveness of your website. However, it is not always the case.
Before you even begin to design your website, I highly recommend reading this entire article, along with the second part paintings, which deals with what directorys hate. Aside from this, the only other prerequisite is that you or your web designer know and understand basic HTML and Cascading Style Sheets. Feel free to rummage through the DevArticles archives for a wide variety of articles covering these two languages.
Visitors want to find information fast. Flash sometimes could make your art paintings site slow and require visitors to install plugins before they can see your website. In terms of optimization, simply speaking, directorys treat flash as a graphic and cannot analyze content inside a flash file. The implication means a flash art paintings site is hard to get top directory ranking.
Conclusion
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