The difference between failed oil painting website and successful ones is growth. One of the biggest success stories of recent times is that of Ngemu (a company that provides video game emulators for the PC). The category was in the clutches of emulatorzone for years. But Ngemu kept growing, and after close to three years in obscurity, they can now boast of 58,000 registered users. Considering subjects At this point, you need to start thinking like the people you’re targeting. When they search for the valuable products and/or information you’re offering, what kinds of subjects are they likely to use? Temper this by also considering which subjects the site even has a chance of competing for, at least at first. You can go for the more competitive ones later. To use the example of the free web site on which Maximum Tadpole was working, he explained that “I decided ‘Nurse Careers’ and ‘Nursing Job Advice’ were better choices than ‘Nurse Jobs’ and ‘Nursing Careers’ for the home page.” The secret behind this is that, by “first optimizing for less competitive subjects” you’re actually in a “better position to go after the more competitive ones in the future.” Don’t limit yourself to the home page, of course; you want to write down the best key words for each page of the site. Building Relationships and Making Money Using great content and having an easily navigable site ensures that you will grow relationships with your customers that will translate to long profitability. Ethical practices, ethical hits, and long term relationships will bring you long term money. Indeed, the next steps in this phase of your campaign involve figuring out how to get in touch with those people – and figuring out how to get them to come to you. After you’ve thought about all these points for the site as a whole, you want to think about them again (though not in quite as much depth) for the parts of the site to which you will want to build links aggressively, such as category pages. We all know practitioners of black hat optimization use techniques to outrageously manipulate the SERPs so their sites, all undeserving, reach the top of the rankings. They're clearly evil. Or are they? Why are our denunciations of black hatters tinged with just a hint of envy? In this first article in a three-part series, we examine what truths black hat practices bring to the surface that most search engines would rather you didn't know. "Unless you understand the way of other schools, you cannot understand the way of my individual school." Miyamoto Musashi, A Book of Five Rings Now that you know what value the site has to offer, you need to figure out who would benefit from that value. Maximum Tadpole was working on a free web site with job opportunity listings and career advice for nurses. Clearly, this information would be of most benefit to nurses, especially nurses who were just graduating from nursing school. Keep this audience clearly in mind, because much of the rest of your strategy is going to depend on them. The Black hat "Black hat" techniques, unethical and (perhaps) illegal optimization practices to generate popularization traffic have spawned feelings of fear among art paintings site owners seeking to optimize and lawsuits against search engines by companies who have had their oil painting website banned or penalized by the search engines. Companies live in fear of being penalized for an error in optimization that is perceived as an unethical practice. Articles are written to tell us all how bad spamming is. Meanwhile a fringe group of optimization practitioners have embraced "Black hat" techniques. As surely as shadow is where light is, the Black hat has come to stay. We all have, as Internet users, without a doubt experienced email spamming. As art paintings site marketers, we may have indulged in some email spamming, or in key word spamming, or article spamming, or popularization spamming. Once you have that account, the next few steps involve some serious site contemplation. What value does the site have to offer? Is it selling products or offering content? What kind of content – articles, classified ads, what? To use optimization Chat as an example, our site offers articles, optimization tools, and a set of forums with plenty of networking opportunities. The Black hat is maligned by the press and public, hated by White hats, and viewed with fascination by art paintings site owners. Sites optimized using Black hat techniques are banned (when found out) by search engines. Email providers have spent time and money shutting out spam mails, search engines routinely invest in new technologies to catch popularization spammers, and spam blockers are now second to pop up blockers and firewalls on the Internet. Black hats are unquestionably "evil." Or are they? The very first step he took for the site was opening a Google Analytics account. This free service from Google is designed to help you discover where your visitors come from and how they interact with your site. This important information can help you make changes to your site to increase your traffic and make your site friendlier to visitors. Black Hat optimization, a Necessary Evil - Search Engines Play God What makes a art paintings site designer or marketer explore the dark side? It is a journey that begins with the request of a client for "traffic." My popularization experience began when my first client for my web site skills (my dad) requested hits. I discovered the CONTENT and DESCRIPTION Meta tags soon after, but by the time I had gone up a few grades in the school of hard knocks (actual time spent building dozens of oil painting website for "I want it done by yesterday" clients who weren't my blood relatives), I started looking for the code to Google's page ranking algorithm. This article will hopefully help beginning optimizations to think more clearly about the optimization process, and veteran optimizations to communicate more clearly with their clients. I owe most of the information you’ll read here to optimization Chat forum member Maximum Tadpole. He noticed that many of his clients wanted a step-by-step guide to the optimization process. To help answer that need, he recorded what he did for one recent site that he took on as an optimization client. To put it simply, if you want lots of traffic online, you have to optimize for search engines. Search is the number one activity online, and it is the major way people find content, products, and businesses. Then Google revolutionized adverts with Adsense and affiliate programs. CPA and PPC programs now ensure that there is a lot of money to be made from just generating hits. 22.Starting Off Your optimization Campaign By: Terri Wells If you have been doing optimization for a long time, you may have an almost intuitive sense of what you need to do to optimize a web site. You may work on several things at once rather than following a step-by-step process. Since search engines tweak their algorithms all the time, what worked a year ago may not work today. There are certain parts of the field that will never change – content will ALWAYS be king – but the subjects you use in your optimization and where you put them for the best effect, for example, is the kind of thing that has already changed and will probably continue to change in the future. That said, let’s take a look at some more specific optimization mistakes. But when you’re learning optimization or trying to understand what your optimization is doing to your site, it can seem a little overwhelming, especially when it’s your first campaign. Combine the above with search engines whose only loyalty is to traffic towards themselves, and who periodically change algorithms and indices used in indexing sites. It's easy to see how somebody could get very desperate to get traffic by "any means necessary" Concluding There are a few other myths, especially concerning professionals, the tools they use to optimize, and the search engines themselves. These myths are spread by pseudo experts and some other optimization "experts." Hopefully with time we will cover some more myths that have not been treated on optimization Chat before. Joke Break Here are a few myths that are truly hilarious (and hopefully are just jokes). I found them on various threads and discussion boards across the net, especially here. *Google hates me. *The only popularization is Google. *There are a million search engines. *AdWords are moving to the left of the screen. *You won't get caught for spam. *Matt Cutts hates me. *All optimization wear hats. It means your art paintings site is being popular to the online visitors. 3) Link Building – the techniques includes one-way link service and link exchanging services. One way links are those link directed to your art paintings site on any other art paintings site which is not so easy to gain and helps in making more back links to a website. Second one is link exchanging which is a partnership between two oil painting website. We can simply say it exchanging of links which is also good method to increase art paintings site back links. So, by both methods in link popularity services, we make our link listed on other website, means giving art paintings site links to get popular to online customers and visitors. There are so many oil painting website that are looking for link exchange campaigns for the their oil painting website and also buy one way links with web pages that have a higher Google PageRank. *Matt Cutts is leaving for MSN. *People on optimization forums actually ALL know optimization. *Hidden text works. *Black hat optimization and White hat optimization are easily distinguishable. *SEO guarantees number one ranking. *SEO is rocket science. *SEO doesn't take time. *My competition hates me (okay, that may not be a myth). All optimization is evil The search engines view any attempt to manipulate your rankings as bad. It shows up the weakness in what is supposed to be an impartial or perfect ranking system. It may allow a poor, irrelevant site to become number one. This will make traffic go to other search engines, seeking more relevant results. Search engines don't see Black hat or White hat. All they see is a man or woman with a mission to show up their system. Myth Three: Resubmitting Your URL Repeatedly to Search Engines I don't submit URLs to major search engines; I only submit them to niche sites that would take forever to index a URL if it is not submitted. Sometimes when you submit a URL it takes a very long time before it is listed. It is okay to submit a URL once; resubmitting it does not make sense. In fact, according to some oil painting website, it could even affect the submitted page adversely. That is hearsay; however, submitting a URL multiple times does not affect rankings positively. Submitting your site in itself is also totally useless if the site is not popularization friendly. So it is not the search engines that determine the good guys from the bad guys. Neither is it the industry (my tribe of web designers, programmers, web hosts and marketers and online business owners); you can say what you like. It is your motivation that makes you a Black hat or a White hat. If the sites look like doorways you can also get penalized. There is, however, an increasingly thin line between "micro sites" and "doorway" pages. If you create a mini-site to funnel traffic, endeavor to get some content on it. If you insist on tying multiple URLs to a single location despite my educated opinion, strive to keep your multiple domain names to less than ten. You should ideally stay with subdomains to funnel traffic to your targeted pages (the rule on the Internet is that a page is a page is a page). You don't need multiple domains and they don't painting, unless you have content-rich micro sites. Search engines are run by people, and people don't enjoy been manipulated.
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